Video: Steve Jobs and Losing Yourself

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Recently I saw the TV documentary Steve Jobs: One Last Thing, which was pretty good.  There were two great moments in the film, both of which I will share with you, though today I  would like to focus on my favorite moment as it goes to the core of my work and message.

In the film, there is a snippet of the Steve Jobs and Bill Gates interview that occurred in the 2007 D5 conference.  Answering a question about Apple’s troubles once he left the company and before he returned again as CEO, Steve Jobs said:  

“There were too many people at Apple and in the Apple ecosystem playing a game that ‘for Apple to win, Microsoft has to lose’.  And it was clear you didn’t have to play that game.  Because Apple wasn’t going to beat Microsoft.  Apple didn’t have to beat Microsoft.  Apple had to remember who Apple was, because it had forgotten who Apple was.”

I paused the video and replayed the response.  Several times.  What greater proof do we want, than this from one of the greatest companies of our times, to support the Living On Purpose message?  That the only way we will win in this game of life is to truly be ourselves and bring forward our unique gifts and talents?  We are so scared to do that because we believe it’s too risky.  We believe the world works in a certain way and that if you stray too far away from that way, you will lose.  And you will lose really badly.  And others (like your family) will be brought down with you.  Thus, we forget who we are.  We get caught up in comparisons, and in “beating” those people that we believe are in competition with us.  Yet the message is clear.  Don’t worry about beating others as much as worrying about remembering who you are and what is unique to you that makes you DARN good. 

Check out Steve Jobs talk about this by going to 16 minutes 40 seconds in this video: 

I hope this is of service to you!  I would love to hear from you, so please leave a comment or question.  If you enjoyed this article, I would be honored if you share it with your friends, family, and community.

Lots of love,

Judith